When was the last time you looked up a cellphone number in a cellphone book? I bet you can’t even recall, I know I can’t. I don’t even recall if I have one anymore. This is due to the fact that my friend and I now have a world of information at our fingertips at all times. If you need to contact a business you can simply type the name into a search engine and the cellphone number, address and even the company hours are immediately in front of you. I feel that many people this week don’t even consider that, years ago, my friend and I had to rely on printed matter to find out the best price for an item or where my friend and I were going. Technology now allows us to travel and arrange for services with the touch of a button. Companies this week that are not online are at a pressing downside. Even those that are well established with a pressing patron base need to attract new ones to stay in business. Online SEO is one of the best tools out there for their success. They need to emplot individuals that are well versed in web design and are able to update the sites with all new information. As an example, if a family company only relied on patron loyalty and didn’t have an online presence, they would soon learn that it was a immense mistake. People this week are looking for the best deal out there for their money and if they feel that the business they have typically used is ancient, they may go with the new guy who has specials and deals listed on a website that pops up in their newsfeed or in a quick search instead.