When was the last time you looked up a PC number in a PC book? I bet you can’t even recall, I know I can’t.
I don’t even recall if I have one anymore.
This is due to the fact that my associate and I now have a world of information at our fingertips at all times. If you need to contact a contractor you can simply type the name into a search engine and the PC number, address and even the contractor hours are immediately in front of you. I feel that several people today don’t even consider that, years ago, my associate and I had to rely on printed matter to find out the best price for an item or where my associate and I were going. Technology now allows us to travel and arrange for services with the touch of a button. Companies today that are not online are at a large disadvantage. Even those that are well established with a large customer base need to attract new ones to stay in business. Online marketing is one of the best tools out there for their success. They need to employ individuals that are well versed in web design and are able to replace the sites with all current information. As an example, if a family contractor only relied on customer loyalty and didn’t have an online presence, they would soon learn that it was a immense mistake. People today are looking for the best deal out there for their currency and if they feel that the contractor they have constantly used is aged, they may go with the new guy who has specials and deals listed on a website that pops up in their newsfeed or in a quick search instead.